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Welcome to Seeds of Italy


We don't sell any garlic from the Far East, only regional varieties with provenance.
Franchi Seeds of Italy are now open to the public daily Mon-Fri 0915-1630 for regional Italian

Seeds - Deli - Cookshop - Preserving - Gifts
Our new instore pop-up deli is perfect and filled with products you'd never find in the supermarket. 

Try our Italian Luganica Sausages.

The Oldest family run seed company in the world, we specialise in "Italy from the Seed to the plate" being the importers for the Franchi seed brand, the oldest family run seed company in the world but we are passionate about the provenance and regionality of everything we sell. We were found to be the most ethical major packet seed brand by Ethical Consumer Magazine, we're Vegetarian Society and Slow Food UK approved, RHS medal winners and our store has a 5* Food Hygiene Rating.

Come and visit our store
'The Little Italian Market' at D2 Phoenix Business Pk, Rosslyn Cres, Harrow, Middx, HA1 2SP, 0208 427 5020. Nearest Tube Harrow & Wealdstone open office hours (Mon-Fri 0930 to 1700).

Seeds / Provisions / Cookshop / Preserving / Tuscan Perfumery / Gifts / Italian novelties / Tuscan Pizza Oven Showroom /Supper Club Venue / Cooking Demo Theatre

Download the 2016 Franchi Seeds catalogue - Franchi Seeds, great ingredients and hard to find gifts

See the new Franchi Seeds TV Spot Click HERE

*New - Authentic Hand Made Portable Patented Food Certified Wood Burning pizza ovens from Tuscany* £650+vat (also available with the trike for markets and events).

The Easiest 11 Italian vegetables to grow, by Franchi Seeds USA

By the time of the mutiny on the bounty in 1789, Giovanni Franchi was already 6 years into his business of selling seeds around the market squares of Parma from his horse drawn cart, and the company is still in the same family 232 years later with Giampiero Franchi at the helm. 1783 also witnessed the death of the landscape architect Capability Brown, the end of the American War of Independence and the flight of the Montgolfier brothers balloon over Paris. Franchi are the oldest family run seed company in the world and are much more than just seeds in a packet – they are a story of tradition, pride, experience, quality, passion and excellence handed down over 7 generations that continues today alongside state-of-the-art technological solutions.

Do you know which country the seeds in your packet come from? With Franchi seeds you can rest assured because we are seed producers and we commission over 90% of our vegetable seed range ourselves, locally. They are traditional regional varieties which have provenance and some come from the Alps, Dolomite or Apennine areas of Italy, so they are used to much colder climates than the UK can throw at them.


Every region of Italy has its own varieties, which like its recipes have been handed down from generation to generation. They are not globally available varieties which are found worldwide but instead are regional with a unique heritage. Go to an Italian market and you can buy tomato seeds, tomato plants, tomatoes and everything made with the tomatoes. There is no separation between gardening and food – there’s just food, RY and the tomato will vary in shape, size and flavour depending on the region, along with all the other vegetables. It is common for offices, factories, railway stations and even hospitals to have an ‘orto’ or allotment. Many schools do too and children who grow veg, eat veg!

‘From Seed to Plate’ is not just the name of our cookbook, but it is our philosophy. Our catalogue features everything you need to achieve this so for example you can grow your Franchi San Marzano plum tomatoes, use a Rigamonti passata machine to make your passata and then bottle them in our Bormioli Quattro Stagioni passata bottles which once hermetically sealed, will sit in your larder for at least a year. It is really easy to do lots of things badly, so we only deal with a few suppliers, all of which still produce traditional quality goods in Italy.

What you sow you, you will reap !! So ‘Buon Appetito’ and thanks for choosing Franchi seeds. 234 years experience at your service.
Paolo, Alessandra and family


Italian Raw Organic Honey

Organic Sicilian Olive oil and Balsamic from Modena


Try our onion sets for sowing in the Autumn or in the Spring.

*New Italian Art Deco Travel and Dig for Victory Posters*